Pittsburgh Post-Gazette · Steve Rotstein · Dec 21, 2017
Game-changer? Inside Pittsburgh's first pro esports franchise
“I imagine us having a strong partnership with the Carnegie Libraries, where the kids come and they get essentially buzzed up and recruited and excited by esports and the competition and stay engaged.”James O'Connor
Context
A major Post-Gazette interactive feature on Pittsburgh's first pro esports franchise, which I co-founded and led. The thesis, community, youth engagement, and building infrastructure where none existed, became the playbook that scaled the company to $12.7M in revenue and a 5M+ audience.
Originally published at Pittsburgh Post-Gazette.