Esports Insider · Adam Fitch · Jul 27, 2018
Pittsburgh Knights announces sponsorship from Totino's
“The Knights are extremely excited to be partnering with Totino's. It's great that a major brand identified us as doing the right thing in this space and also wanted to support and grow esports. It means a lot to everyone who's been working so hard behind the scenes.”James O'Connor, President
Context
The Knights first major non-endemic brand partnership, and the start of a sponsorship engine that drove the company's revenue from zero to $12.7M.
Originally published at Esports Insider.